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Demand Generation Specialist at Coface | JobVerse
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Demand Generation Specialist
Coface
Remote
Website
LinkedIn
Demand Generation Specialist
Princeton, New Jersey, United States of America
Full Time
5 hours ago
$75,000 - $90,000 USD
Visa Sponsor
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Key skills
CRM
Leadership
Communication
Collaboration
Sales
About this role
Role Overview
Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
Plan and manage content syndication programs in partnership with external vendors.
Support and execute ABM strategies in collaboration with sales and marketing leadership.
Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.
Work closely with sales, regional marketing, Group teams, and external partners to align on goals, targeting, and execution.
Requirements
Bachelor’s degree in marketing, business, or related field.
5+ years of experience in demand generation, digital marketing, or performance marketing roles.
Hands-on experience with paid media (Google Ads, PPC, display) and paid LinkedIn campaigns.
Familiarity with ABM concepts, tools, and execution.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
B2B experience preferred; experience in financial services, insurance, or risk-related industries is a plus.
Benefits
Health insurance
Professional development opportunities
Flexible work arrangements
Apply Now
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