Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
Plan and manage content syndication programs in partnership with external vendors.
Support and execute ABM strategies in collaboration with sales and marketing leadership.
Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.
Work closely with sales, regional marketing, Group teams, and external partners to align on goals, targeting, and execution.

Bachelor’s degree in marketing, business, or related field.
5+ years of experience in demand generation, digital marketing, or performance marketing roles.
Hands-on experience with paid media (Google Ads, PPC, display) and paid LinkedIn campaigns.
Familiarity with ABM concepts, tools, and execution.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
B2B experience preferred; experience in financial services, insurance, or risk-related industries is a plus.

Demand Generation Specialist

Key skills