Demand Generation Specialist

Sedric is an AI compliance platform for financial services, seeking a dedicated Demand Generation Specialist to build a repeatable outbound lead generation system. The role involves end-to-end campaign execution across various channels, utilizing AI tools to enhance outreach and engagement.

Responsibilities:

• Qualified pipeline contribution
• Campaign ownership
• End-to-end execution across inbound, outbound, paid, and event-driven channels — from targeting and messaging through launch, optimization, and follow-up
• Outbound campaigns across email, Google, LinkedIn, and data platforms (Apollo, Clay, and similar) — list-building, segmentation, sequencing, and weekly cadence with the SDR team
• Paid campaigns on Google Ads and LinkedIn Ads (PPC and retargeting), measured against cost per qualified lead and pipeline contribution — not impressions
• Targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated promotional campaigns to ICP accounts and personas
• Structured follow-up that converts registrations, attendees, and interactions into qualified pipeline — the part most teams skip
• Targeting logic and CRM hygiene: clean data, clean tracking, attribution that everyone trusts
• AI-driven execution
• Use AI tools to generate and iterate on outreach copy, ad creative, landing pages, and campaign assets — at speed
• Test variations at scale to improve response rates, conversion, and cost efficiency. Ship 10 versions, not 1 perfect one
• Find new ways to automate workflows and increase output without sacrificing quality
• Your first 90 days
• Day 30 — You’ve shipped two outbound campaigns into production with the SDR team and we can see the open, reply, and meeting numbers live in HubSpot
• Day 60 — Paid campaigns are live on Google and LinkedIn with a documented CPL playbook. Your first webinar or event promotional campaign converts to a measurable lift in ICP attendance, not just registrations
• Day 90 — You own the lead-gen weekly review. Marketing-sourced pipeline is on the leadership dashboard with a name next to it — yours — attributed across outbound, paid, and events