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Senior Manager – Paid Media at Absa Group | JobVerse
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Senior Manager – Paid Media
Absa Group
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Senior Manager – Paid Media
South Africa
Full Time
2 days ago
No Sponsorship
Apply Now
Key skills
Analytics
A/B Testing
Communication
Presentation Skills
About this role
Role Overview
Manage overall paid channel strategy across segments within the group
Develop and deploy comprehensive group paid media strategy
Overall paid media budget and activity management
Collaborate with cross-functional teams including marketing, analytics, creative, and web development
Monitor and analyze key performance indicators (KPIs) for paid media campaigns
Requirements
Bachelor's degree in marketing, advertising, media or a related field
Proven work experience as a Paid Media Manager, Business Unit Head, Paid Media Strategy Lead or similar role
In-depth knowledge and hands-on experience with platforms such as Television Channels, Outdoor, Radio, Google, Meta, LinkedIn, TikTok
Experience with A/B testing and conversion rate optimization strategies
Solid understanding of digital media metrics and KPIs
Familiarity with website analytics tools such as Google Analytics or similar
Excellent communication and presentation skills
Detail-oriented mindset with a focus on delivering high-quality work
Benefits
Flexible work arrangements
Professional development
Health insurance
Apply Now
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