Key skills
AnalyticsA/B TestingCommunicationPresentation Skills
About this role
Role Overview
- Manage overall paid channel strategy across segments within the group
- Develop and deploy comprehensive group paid media strategy
- Overall paid media budget and activity management
- Collaborate with cross-functional teams including marketing, analytics, creative, and web development
- Monitor and analyze key performance indicators (KPIs) for paid media campaigns
Requirements
- Bachelor's degree in marketing, advertising, media or a related field
- Proven work experience as a Paid Media Manager, Business Unit Head, Paid Media Strategy Lead or similar role
- In-depth knowledge and hands-on experience with platforms such as Television Channels, Outdoor, Radio, Google, Meta, LinkedIn, TikTok
- Experience with A/B testing and conversion rate optimization strategies
- Solid understanding of digital media metrics and KPIs
- Familiarity with website analytics tools such as Google Analytics or similar
- Excellent communication and presentation skills
- Detail-oriented mindset with a focus on delivering high-quality work
Benefits
- Flexible work arrangements
- Professional development
- Health insurance