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Senior Paid Media Specialist at Logical Media Group | JobVerse
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Senior Paid Media Specialist
Logical Media Group
Remote
Website
LinkedIn
Senior Paid Media Specialist
Colombia
Full Time
5 hours ago
No Sponsorship
Apply Now
Key skills
Analytics
About this role
Role Overview
Manage a portfolio of paid media accounts end-to-end
Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms
Oversee budgets and ensure performance, efficiency, and scalability
Maintain clean campaign structures and testing frameworks
Own performance outcomes and reporting accuracy
Implement and validate tracking using GA4 and Google Tag Manager
Build and manage tags, triggers, and variables
Ensure alignment between platform data and analytics tools
Troubleshoot tracking and data discrepancies
Align paid media strategies with business goals and KPIs
Translate data into actionable insights and recommendations
Develop testing roadmaps across audiences, creatives, and bidding strategies
Support forecasting and budget planning
Act as a senior resource for campaign QA and troubleshooting
Partner with cross-functional teams (creative, strategy, analytics)
Support and mentor junior team members
Contribute to process improvements and best practices
Requirements
5–7+ years of paid media experience (agency experience preferred)
Strong expertise in Google Ads and Meta (required)
Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus
Advanced experience with GA4 and Google Tag Manager
Strong understanding of attribution, tracking, and performance measurement
High attention to detail with strong analytical skills
Ability to communicate insights clearly and effectively
Benefits
Fully remote (Colombia-based candidates)
Work with a high-performing, collaborative team
Opportunity to own strategy and drive measurable impact
Exposure to diverse clients and advanced paid media strategies
Apply Now
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