Key skills
Analytics
About this role
Role Overview
- Manage a portfolio of paid media accounts end-to-end
- Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms
- Oversee budgets and ensure performance, efficiency, and scalability
- Maintain clean campaign structures and testing frameworks
- Own performance outcomes and reporting accuracy
- Implement and validate tracking using GA4 and Google Tag Manager
- Build and manage tags, triggers, and variables
- Ensure alignment between platform data and analytics tools
- Troubleshoot tracking and data discrepancies
- Align paid media strategies with business goals and KPIs
- Translate data into actionable insights and recommendations
- Develop testing roadmaps across audiences, creatives, and bidding strategies
- Support forecasting and budget planning
- Act as a senior resource for campaign QA and troubleshooting
- Partner with cross-functional teams (creative, strategy, analytics)
- Support and mentor junior team members
- Contribute to process improvements and best practices
Requirements
- 5–7+ years of paid media experience (agency experience preferred)
- Strong expertise in Google Ads and Meta (required)
- Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus
- Advanced experience with GA4 and Google Tag Manager
- Strong understanding of attribution, tracking, and performance measurement
- High attention to detail with strong analytical skills
- Ability to communicate insights clearly and effectively
Benefits
- Fully remote (Colombia-based candidates)
- Work with a high-performing, collaborative team
- Opportunity to own strategy and drive measurable impact
- Exposure to diverse clients and advanced paid media strategies