Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities
Translate campaign goals and account segments into channel plans
Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate
Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization
Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities
Enable tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking
Build and maintain dashboards that connect paid activity to enterprise account outcomes
Create quarterly and annual forecasts to support budget planning and requests for increased investment
Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives.

Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent practical experience)
7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization
Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase
Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic
Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story
Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA
Proven ability to own budgets, pacing, and optimization decisions with limited oversight
Strong stakeholder management and communication skills, including presenting performance insights and recommendations.

Senior Paid Media Specialist

Key skills