Partner with the Asia Intimate care category and Brand head and country teams to define both near-term priorities and long-term growth strategies for Asia and innovation pipelines
Identify and prioritize white space opportunities across channels, subcategories, and consumer segments to accelerate portfolio expansion
Align diverse stakeholders, ensuring local market insights are effectively embedded into regional strategies
Strengthen brand fundamentals, maintaining consistency in positioning, architecture, and equity across markets
Work with insights team to uncover emerging consumer needs, pain points, and behavioral trends across Asia
Translate insights into compelling brand ideas, clear value propositions, and differentiated claims in collaboration with cross-functional teams
Support concept validation and testing to ensure strong product–market fit and strategic alignment
Maintain brand guidelines and toolkits that provide clear direction for local teams
Build frameworks that drive consistency and elevate storytelling across all touchpoints
Partner with local teams to co-create tailored go-to-market strategies and launch playbooks for key initiatives
Provide hands-on support in activation planning, GTM alignment, and post-launch reviews to drive business impact and continuous learning

Bachelor’s or Master’s degree in Marketing, Business, or a related field
7–10 years of experience in brand management, consumer marketing, digital strategy, ideally with regional exposure
Proven ability to manage complex projects, work cross-functionally, and deliver against strategic objectives
Experience building brands in fast-paced, resource-constrained environments
Fluency in English and being able to succinctly communicate to stakeholders.

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful.

Asia Category Manager – Intimate Care

Key skills