About this role

Deep understanding of the art & science behind local consumer & shopper needs, behaviour, and foresights
Own the art & science of local consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys
Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts
Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth
Support portfolio decision for the market
Work with OU (Operating Unit) to define local research, advanced analytics, and modelling agenda
Ensure consumer-centricity, deploying OU -wide intelligence platforms and new technologies
Lead with Frontline/ Local category teams superior performance assessment
Actively engage with the OU network, ensuring rigor, coordination, collaboration and upskilling
Lead a team of 3 talents (TR) or Individual contributor (other regions)

Significant marketing and leadership experience (10 years+)
Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
Led scaled, complex, cross-functional and cross-geographical teams and projects
Led projects and capabilities that leverage Digital/ Data/ AI as edges
Led and developed teams directly and external partners

Director, Consumer and Shopper Insights – Portfolio Management

Key skills