Senior Category Analyst

Role Overview

• Work on strategic category analysis, monitoring performance indicators such as profitability, turnover, coverage and portfolio efficiency;
• Develop structured analyses by category, brand, SKU and assortment, identifying trends, opportunities and performance deviations;
• Identify gaps, duplicates, stockouts, commercial opportunities and risks within the product portfolio;
• Support the development and evolution of the Portfolio Relevance Index, ensuring methodological consistency and a strategic perspective;
• Prepare category diagnostics in an “as is / to be” model, proposing plans for assortment evolution and optimization;
• Produce strategic recommendations for category evolution, assortment prioritization and portfolio expansion;
• Support decisions related to prioritization of product onboarding, shelf placement and product availability across sales channels;
• Partner with Commercial, Marketing, Product, Data, Technology and Operations teams to ensure strategic alignment and execution of initiatives;
• Work together with the Catalog team to prioritize corrections, standardization and enrichment of product information;
• Build and monitor KPIs, reports and dashboards to support decision-making;
• Contribute to the definition and evolution of methodologies, processes and governance within Category Management;
• Prepare executive presentations, analytical materials and reports for stakeholders and leadership;
• Support continuous improvement, automation and analytics initiatives applied to category management;
• Monitor market trends, consumer behavior and competitor activity to inform strategic decisions.

Requirements

• Bachelor’s degree completed in Business Administration, Economics, Marketing, Engineering, Pharmacy or related fields.
• Experience in Category Management, Trade Marketing, Portfolio Management or Commercial Intelligence.
• Experience in performance analysis, building strategic recommendations and data-driven decision making.
• Advanced Excel or Google Sheets skills.
• Knowledge of BI tools such as Power BI, Tableau or Looker Studio is a plus.
• Strong analytical ability, business acumen and data synthesis skills.
• Collaborative profile with good communication, influencing skills, prioritization ability and result orientation.
• Autonomy, resilience, ownership mindset and ability to operate in dynamic environments.
• Courses or certifications in Excel, BI, Analytics, Trade Marketing or Commercial Management are a plus.

Tech Stack

• Tableau

Benefits

• Meal allowance
• Meal voucher
• Total Pass (commuting benefit)
• Health insurance
• Dental plan
• Life insurance