Define and execute AutoStore’s global web and digital experience strategy aligned with brand and ABM goals.
Build a seamless, customer-centric journey supporting awareness, consideration, and conversion stages.
Lead initiatives to personalize the digital experience using AI-driven content recommendations and behavioral data.
Oversee global content delivery and localization across all digital channels.
Apply AI tools (e.g., predictive analytics, chatbots, and content optimization platforms) to enhance engagement and conversion.
Partner with brand, content, campaign and product marketing teams to create consistent, high-performing landing pages and experiences.
Lead global AEO and tagging strategy, ensuring proper data capture and performance insights.
Use AI-assisted AEO tools to optimize organic performance and keyword targeting.
Translate data into actionable insights to drive ongoing improvement in visibility and engagement.
Ensure seamless integration between HubSpot, CMS, CRM, and analytics tools for lead tracking and nurturing.
Utilize AI-powered lead scoring, segmentation, and workflow automation to improve marketing efficiency.
Own CMS operations (e.g., WordPress, Drupal, Sitecore, or similar), ensuring scalability, localization, and strong UX.
Champion AI-enhanced content management, including tagging automation, asset recommendations, and performance prediction.
Collaborate with IT and external vendors on technical development and system improvements.

Bachelor’s degree in Marketing, Digital Media, or related field (Master’s preferred).
7+ years of experience in web strategy, or digital experience management — ideally in B2B technology or industrial automation.
Excellent project management skills.
Proven expertise in: HubSpot CMS and Marketing Hub
AEO and Google Tag Manager
Website analytics (GA4, Looker Studio, HubSpot)
CMS systems (WordPress, Sitecore, etc.)
AI tools for content and optimization (e.g., Jasper, ChatGPT, SurferSEO, Mutiny, or Adobe Sensei)
Personalization, A/B testing, and Conversion Rate Optimization (CRO)
Experience leading global web operations, managing agencies, and collaborating with cross-functional marketing and IT teams.
People management skills.

A Collaborative & Inclusive Culture where we celebrate and value everyone’s contributions, encouraging diverse perspectives in decision-making.
Work-Life Balance & Well-being: We offer 1 hour per week of paid exercise, health insurance, and a generous pension plan, prioritizing your mental and physical well-being.
A Creative and Safe Workplace by joining a company experiencing rapid growth, with the stability of being Norway’s first unicorn listed on the Oslo Stock Exchange.
International and Supportive Environment within a Norwegian multinational that values collaboration and innovation with a structured onboarding plan and career opportunities within the company.

Web Director

Key skills