Own it. Shape it. Grow it. At a state-of-the-art brand, you take full ownership together with the Senior PLM of a category—with the freedom to shape it and the responsibility to grow it with real impact
You manage your More category portfolio with a focus on innovations and optimizing market presence—including product launches, relaunches, and retirements
You develop go-to-market strategies and lead promotional campaign planning across relevant channels, ensuring seamless execution and performance monitoring
You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with brand positioning
You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities
You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments
You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions

You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage
You bring 3+ years of experience in product marketing management within the FMCG industry
You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond
You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques
You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution
You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning
You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels
You thrive in a fast-paced, agile environment and take ownership to deliver strong results
You’re genuinely into the More brand and get what motivates our performance-driven community
You speak English & German fluently.

Product Marketing Manager – More Nutrition

Key skills