Own it. Shape it. Grow it. As part of a cutting-edge brand, you will take full ownership of a category together with the Senior Product Line Manager (Senior PLM) — with the freedom to shape it and the responsibility to grow it with measurable impact.
You manage your More category portfolio with a focus on innovation and optimizing market presence — including product launches, relaunches and assortment rationalizations.
You develop go-to-market strategies and lead the planning of marketing and advertising campaigns across all relevant channels, ensuring seamless execution and performance monitoring.
You work closely with cross-functional teams, especially product development and sales, to bring new products to market in line with the brand positioning.
You stay up to date on market trends, consumer insights and competitor activity, translating data into actionable growth opportunities.
You drive excellent product launches by creating comprehensive rollout plans and coordinating all related activities across departments.
You monitor product-related budgets, develop pricing and forecasting models and analyze performance metrics to support strategic decisions.

You hold a degree in Marketing, Business Administration or a related field; a master’s degree is a plus.
You have more than 3 years of experience in product marketing management within the FMCG industry.
You have a proven track record of managing products across the full lifecycle — from concept to launch and beyond.
You are well versed in portfolio strategy, consumer segmentation and product positioning techniques.
You know how to plan and execute effective go-to-market and activation strategies, including pricing and trade/sales.
You think analytically, enjoy working with data and are comfortable with market research, financial analysis and planning.
You communicate clearly, present ideas persuasively and collaborate effectively across teams and levels.
You thrive in a fast-paced, agile environment and take ownership to deliver strong results.
You have a genuine passion for the More brand and understand what motivates our performance-oriented community.
You are fluent in English and German.

Product Marketing Manager – More Nutrition

Key skills