Email & Lifecycle Marketing Manager

Pragmatic Institute is the leading provider of product, marketing, and data training for professionals and organizations around the world. They are seeking an Email & Lifecycle Marketing Manager to support and elevate their email and lifecycle marketing efforts, focusing on campaign execution, audience segmentation, and ongoing optimization of the email program.

Responsibilities:

• Write and manage weekly campaigns including newsletters, promotional emails, resource-focused sends, and webinar/event campaigns
• Develop timely, trend-based emails aligned to industry conversations and audience interests
• Balance engaging content with clear conversion goals tied to pipeline and revenue
• Build and optimize segmented email sequences triggered by user behavior such as content downloads, webinar engagement, course participation, and other lifecycle actions
• Develop nurture campaigns that guide users from initial interest to conversion
• Support audience segmentation and personalization strategies to improve campaign relevance and performance
• Manage and maintain HubSpot workflows, automation, CRM contact segmentation, and campaign setup
• Support lead routing, form connectors, lifecycle stage management, and audience targeting
• Monitor database health and contribute to improving deliverability and overall email program performance
• Partner cross-functionally to ensure accurate campaign tracking and reporting
• Help develop and execute the email testing roadmap across subject lines, messaging, segmentation, timing, and calls to action
• Analyze campaign performance and identify opportunities to improve engagement, conversion rates, and pipeline contribution
• Monitor key email metrics including open rate, click-through rate, conversion rate, unsubscribe rate, and deliverability

Requirements:

• Strong copywriting skills with a focus on clarity, engagement, and conversion
• Experience managing email marketing and lifecycle campaigns
• Hands-on experience with HubSpot, including workflows, automation, segmentation, forms, and CRM management
• Familiarity with A/B testing and lifecycle performance optimization
• Understanding of customer journeys and nurture strategy
• Ability to balance creative thinking with data-driven decision making
• Experience in B2B, SaaS, education, or professional training
• Experience supporting pipeline generation and revenue-focused marketing initiatives
• Exposure to multi-channel performance marketing campaigns