AVP, Content Specialist

Role Overview

• Create compelling web content that aligns with overall content and media strategy and internal client requirements.
• Draft detailed outlines or briefs for freelance or agency partners to create long-form content; review and edit drafts for web and discoverability best practices; share recommendations with client teams.
• Support writing of branded content (including long-form content) such as blogs, articles, etc. as needed.
• Collaborate with internal team members to create content ideas to help improve brand discoverability.
• Research/organize facts related to the assigned topic and content type to compile and organize writing ideas.
• Help ensure consistency in voice, messaging and approach across all digital written materials in partnership with VP of Content, Creative Directors and Corporate Brand.
• Support development of a content calendar that spans our lines of business.
• Apply campaign analysis and data insights to iterate, improve and maximize content results.

Requirements

• Bachelor’s Degree.
• In lieu of a degree, high school diploma/GED plus 6 years’ experience writing digital content.
• 3 years’ experience writing digital content.
• Experience writing for web (SEO copywriting with keywords, title tags and understanding of what shows up in the meta description).
• Understanding of emerging criteria for LLM discoverability and AEO.
• Experience using AI tools for content tasks while ensuring accuracy and human oversight.
• Proven ability to write for both B2B and direct to consumer audiences.
• Ability and flexibility to travel for business as required.

Benefits

• Flexibility to work from home near one of our hubs or come into one of our offices.
• Eligibility for an annual bonus based on individual and company performance.