Create compelling web content that aligns with overall content and media strategy and internal client requirements.
Draft detailed outlines or briefs for freelance or agency partners to create long-form content; review and edit drafts for web and discoverability best practices; share recommendations with client teams.
Support writing of branded content (including long-form content) such as blogs, articles, etc. as needed.
Collaborate with internal team members to create content ideas to help improve brand discoverability.
Research/organize facts related to the assigned topic and content type to compile and organize writing ideas.
Help ensure consistency in voice, messaging and approach across all digital written materials in partnership with VP of Content, Creative Directors and Corporate Brand.
Support development of a content calendar that spans our lines of business.
Apply campaign analysis and data insights to iterate, improve and maximize content results.
Requirements
Bachelor’s Degree.
In lieu of a degree, high school diploma/GED plus 6 years’ experience writing digital content.
3 years’ experience writing digital content.
Experience writing for web (SEO copywriting with keywords, title tags and understanding of what shows up in the meta description).
Understanding of emerging criteria for LLM discoverability and AEO.
Experience using AI tools for content tasks while ensuring accuracy and human oversight.
Proven ability to write for both B2B and direct to consumer audiences.
Ability and flexibility to travel for business as required.
Benefits
Flexibility to work from home near one of our hubs or come into one of our offices.
Eligibility for an annual bonus based on individual and company performance.