Own the new-logo pipeline for the tree care segment
Set the strategy and build quarterly campaign plans
Collaborate with Brand & Events, Partnerships, Digital, Content, Product Marketing, and Market Engagement teams
Read pipeline data and campaign performance signals
Adapt campaigns based on performance data and market feedback
Develop and maintain a deep understanding of the tree care operator's needs and buying behavior

5+ years in demand generation or related growth marketing, ideally in B2B SaaS
Strong preference for candidates who've marketed a vertical-specific product, or marketed to SMB or mid-market buyers — that's the closest analog to our tree care motion
Track record of owning a pipeline number and hitting it — not just running campaigns, but being on the hook for the outcome
Real fluency with campaign performance data — you can read funnel metrics, spot the difference between a lead-quality problem and a held-rate problem, and know which lever to pull
Comfort owning email copy end-to-end — strategy, copy, send, measure
Demonstrated track record for working successfully across several functions — without losing momentum or ownership
Tree care or green-industry experience is a great bonus but not required; we care more about demand gen craft and willingness to go deep on the segment.

In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage
giving you a flexible way to manage your healthcare needs.
We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1
so you can truly recharge.

Demand Generation Manager – Tree Care

Key skills