Key skills
B2B Demand GenerationRegional MarketingRevenue MarketingSaaSCommercial SalesMid-market SalesIntegrated CampaignsPipeline AccelerationPaid SocialSearch AdvertisingEmail MarketingWebinarsAccount-Based Marketing (ABM)Marketing AutomationSalesforceAttribution and Reporting ToolsProject ManagementAILeadershipCommunicationSales
About this role
CloudBees is a company that enables enterprises to deliver scalable, compliant, and secure software. They are seeking a Senior Demand Generation Manager to lead demand generation for the North America commercial and mid-market segment, focusing on strategy and execution across various marketing initiatives to drive pipeline and revenue growth.
Responsibilities:
- Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals
- Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities
- Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting
- Build and run account-based and pipeline acceleration programs for priority accounts and segments
- Create and manage regional campaign calendars and execution plans that align with quarterly business objectives
- Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development
- Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths
- Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility
- Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback
- Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation
- Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models
Requirements:
- 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology
- Strong experience supporting commercial, mid-market, or growth segments in North America
- Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact
- Experience partnering closely with sales teams and translating commercial goals into marketing plans
- Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration
- Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture
- Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations
- Comfortable working in a fast-moving environment where you may need to build while operating
- Excellent project management and communication skills
- Able to influence cross-functional teams and work effectively across functions and levels
- Experience in developer, DevOps, infrastructure, cybersecurity, cloud, or technical B2B categories
- Familiarity with commercial sales motions and shorter/mid-length deal cycles versus only large-enterprise motions
- Experience with intent tools, ABM platforms, Salesforce, marketing automation, attribution/reporting tools, and webinar/event platforms
- Exposure to AI-enabled marketing workflows, automation, or modern demand tech stacks