Owning the communication strategy for Apify Store
messaging, positioning, and campaigns. Working with Product on how users find Apify Store, choose an Actor, and become active users.
Working with the Discovery team to improve how users find the right Actor
through search, categories, featured placements, and recommendations. Bringing user and market feedback directly into product decisions.
Planning and running marketing campaigns for the Apify Store homepage and launches
covering Store features, high-profile Actors, and promotion of the Apify platform. Working with the other PMMs so Apify Store reads as a coherent product rather than a list of separate launches.
Owning the marketing of Store collections
groups of Actors organized around a specific user problem or use case, so users go from "I need something for X" to running an Actor in minutes.
Understanding what users come to Apify Store to do, what gets in their way, and why they pick one Actor over another. Turning that into messaging, positioning, and marketing content per user persona and use case.
Defining, measuring, and reporting on the metrics for Apify Store marketing: user sign-ups, activation, trial-to-paid conversion, retention, and Store-level growth.
Watching competing platforms and app stores. Turning what you learn into concrete recommendations for Apify Store, and keeping internal teams in the loop on how Apify Store is performing and where it sits in the market.

5+ years in product marketing or a related user-side role, ideally where you’ve owned a chunk of the funnel.
You've grown an e-commerce shop, marketplace, or app store, and you know how to improve the numbers that matter: discovery, conversion, retention, and repeat purchase.
You can take a marketplace apart and see what makes individual products sell, then turn that into campaigns that help users find and start using the right Actors.
You turn data into clear next actions. You know which metrics matter for marketplace growth, how to set up the right tracking, and you've built reporting frameworks before.
You pick the small number of things that will move Apify Store's growth, and ship them.
You can run several campaigns at once, and you work well with Product, Engineering, Marketing, and Developer Relations.
You write and speak English clearly and confidently.
Familiarity with web scraping, automation, AI agents, or API products is a strong plus.

Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
Option to work remotely 🛋️
Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
Nobody counts holidays as long as the work gets done 💪
Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
Stock options and profit sharing 💰
We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲
Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
Generous hardware budget to give you the tools you need 💻
Free entry to the wonderful Prague Zoo for you and your guests 🐘
Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card 🏓
Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡
Unlimited supply of ☕🍺 and snacks 🍎🍪
Solid education and training budget, conference tickets, internal "Eat & Learn" sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻

Senior Product Marketing Manager – Apify Store

Key skills