Performance Marketing Manager

Sonatype is a software supply chain management company that specializes in componentized software development and DevSecOps. They are seeking a Performance Marketing Manager to scale and optimize account-based and digital marketing programs, focusing on campaign execution, reporting, and performance analysis in a B2B SaaS environment.

Responsibilities:

• Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences
• Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals
• Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies
• Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI
• Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making
• Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation
• Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement
• Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies
• Ensure operational excellence around campaign setup, tracking, attribution, and data quality
• Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders
• Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices

Requirements:

• Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment
• Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement
• Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis
• Experience managing and optimizing paid digital channels and account-based marketing programs
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Experience partnering closely with Sales organizations and supporting revenue-focused initiatives
• Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools
• Ability to independently manage multiple priorities and execute in a fast-paced environment
• Strong communication, organization, and stakeholder management skills
• Detail-oriented mindset with a strong focus on execution and operational accuracy
• Experience in high-growth SaaS or cybersecurity organizations
• Familiarity with marketing automation platforms and ABM orchestration tools
• Experience with intent data platforms and account scoring methodologies
• Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns
• Experience creating executive-level campaign performance reporting
• Location in US EST timezone