Senior Manager, Content Strategy

Role Overview

• Reporting to the Director of Content Strategy, the Senior Manager, Content Strategy is responsible for strategic planning and execution of content designed to engage and nurture customers through buying journey.
• Use content as a strategic lever to shape customer perception, strengthen market credibility, and support commercial objectives by building trust, authority, and long-term brand value.
• Bring big-picture thinking to content strategy, connecting audience insights, business priorities, brand positioning, and campaign goals.
• Translate subject-matter expertise, customer insights and market trends into compelling thought leadership that differentiates the PPD clinical research business.
• Serve as a strategic partner to cross-functional teams, helping the organization think more holistically about content’s role in demand generation.
• Influence stakeholders across marketing and commercial teams to align on content priorities, messaging, and best practices.
• Be a talented writer and editor with experience creating multiple forms of content, including white papers, blogs, ebooks, infographics, videos, etc.
• Understand the difference and relationship between thought leadership and content marketing and their associated activities and messages.
• Develop a deep understanding of customer segments, personas and journeys across the business.
• Be comfortable working with SMEs across the organization to leverage their expertise, insights and capabilities toward meaningful content.
• Experience with and curiosity about AI-assisted workflows.
• Support and advance the organizational content strategy designed to build brand awareness and engage and nurture leads and potential customers.
• Partner across the marketing team to contribute to a holistic, integrated content strategy and development process.
• Work closely with Global Market Development and ABM leads to plug into campaigns and design and draft a universe of content to support objectives.
• Advance data-driven storytelling and creation of foundational thought leadership.
• Support the editorial process for content planning and creation across the enterprise.
• Leverage performance metrics and best practices to optimize content and channels.
• Supports the research and development of content strategy guidance and best practices for all channels by creating content strategy documentation.
• Develop messaging and content narratives that translate brand strategy and support enterprise-wide capabilities.

Requirements

• 7+ years’ experience in content strategy, planning and development
• BA or BS required (MA/MS a plus); preference for degree in a writing-related field, such as journalism, PR, communications or marketing.
• Prior CRO, life sciences or pharma industry experience a plus
• Conduct tasks correctly with little oversight; able to self-direct and manage large programs independently
• Strong project management, analytical problem-solving and troubleshooting skills
• Excellent editorial judgment and strong storytelling capabilities across channels; able to immediately assimilate directional feedback into future deliverables.
• Excellent relationship management, stakeholder management and executive presentation skills; outstanding oral and written communication and interpersonal skills.
• Proficient at integrating SEO keywords into copy in order to ensure content is optimized for search engines.
• Creative mindset with strong knowledge of current social, web and content development and emerging trends.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options