Develop strategic media plans based on briefs and business objectives;
Audit accounts and propose restructurings;
Prepare monthly, quarterly and seasonal plans with projections for reach, CTR, CPC and CPA;
Create, configure, launch and optimize campaigns on Meta Ads, Google Ads, LinkedIn Ads and Spotify Ads;
Build advanced audience segmentations (demographic, behavioral and remarketing);
Integrate accounts with GA4, Meta Pixel and offline conversions;
Produce technical and executive reports with KPIs such as CPC, CPA, ROAS and conversion rate;
Conduct client meetings to present strategies and align goals;
Recommend process and operational workflow improvements together with account and creative teams.

Minimum of 3 years’ experience in paid media (Meta Ads and Google Ads);
Strong knowledge of Google Analytics 4 (GA4);
Ability to independently manage multiple accounts and deadlines;
Strong presentation skills and consultative client communication;
Certifications in Meta Ads and/or Google Ads (plus);
Experience with LinkedIn Ads, programmatic advertising, social networks and related channels.

Environment for knowledge sharing and networking with other partners and clients;
Potential access, subject to hiring or partner interest, to content, workshops and market events organized or recommended by Macfor;
Recommendations of literature and recognized methodologies for improving service delivery;
Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing areas;
Full autonomy in choosing methods and strategies to meet contracted deliverables;
Opportunity to develop new projects and grow.

Paid Media Analyst – Mid-level

Key skills