support the development, optimization, and governance of the CRM ecosystem across Central Europe, with a focus on Salesforce and Salesforce Marketing Cloud
ensure that CRM infrastructure is maintained and improved, develops marketing automation journeys to drive conversion, retention and loyalize consumers
build, optimize, and manage automated omnichannel CRM journeys (email, SMS, other channels), including segmentation, personalization logic, A/B testing, and KPI tracking
ensure accurate setup, execution, and performance monitoring of CRM campaigns, including content, decision trees, and journey logic
assist in the development and improvement of the CRM ecosystem, including frontend/backend components and integrations with Salesforce and Salesforce Marketing Cloud (SFMC)
analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities across acquisition, retention, and lifecycle value
serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators; manage projects, briefs, timelines, and delivery updates
ensure GDPR compliance and governance across CRM activities; maintain documentation, guidelines, toolkits, and act as CRM subject matter expert

2–3 years of experience in Marketing, CRM, or similar roles within an FMCG environment
Hands‑on expertise with Salesforce and Salesforce Marketing Cloud (SFMC) in campaign management and marketing automation, with strong understanding of system interdependencies
Consumer‑centric attitude with confirmed ability to deliver outstanding segmentation and personalization
Strong analytical capabilities, leveraging data and system functionalities to drive insight‑based decisions and optimization
Ability to handle multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
Excellent communication, presentation, networking, and relationship‑building skills, including the ability to translate complex data into clear, actionable insights
Proactive, independent, and continuous learner with a strong sense of innovation and commitment to flawless business processes
Proficient in English with strong PC skills (MS Word, Excel, PowerPoint)
SQL and CDP familiarity considered a plus

Junior CRM Marketing Manager

Key skills