create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences
apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase
maintain a suite of marketing materials that support the lifecycle
establish connectivity across stakeholder teams to ensure marketing materials are effective
establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs
design, develop and execute implementation plan for complex product marketing programs/initiatives
partner with internal or external partners to ensure execution of projects is on-time and within budget
build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging

3-5 years of financial services marketing experience
experience marketing ETFs to financial advisors
Bachelor’s Degree in Marketing, Communications or equivalent in a related field
strong project management skills with demonstrated ability to manage multiple priorities and deadlines
ability to take ambiguous or conceptual ideas and turn them into tactical campaigns
excellent written and verbal communication skills
proven ability to work with cross-functional teams
ability to translate complex concepts into easy-to-understand language
ability to manage multiple projects simultaneously
strong Microsoft PowerPoint skills; familiarity with Microsoft Excel
experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)
applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States

Marketing Manager, Exchange Traded Funds

Key skills