Paid Search, Paid Social Manager

Role Overview

• Manage paid search and paid social strategy and execution across multiple ecommerce brands
• Own campaign setup, optimization, reporting, and performance analysis across: Google Ads, Google Shopping, Performance Max, Bing/Microsoft Ads, Meta (Facebook & Instagram), YouTube, Retargeting/display platforms
• Build, optimize, and scale ecommerce acquisition campaigns across branded, non-branded, shopping, and remarketing initiatives
• Oversee audience targeting, segmentation, bid strategies, creative testing, and landing page alignment
• Partner closely with Creative and Merchandising teams to improve ad creative, promotional messaging, and product presentation
• Collaborate with Product Development and Merchandising teams to support product launches and seasonal campaigns
• Help develop and manage promotional campaign strategies across all three brands
• Work closely with Ecommerce teams to improve landing page performance, conversion rate, and onsite customer experience
• Analyze campaign, keyword, audience, and product-level performance to identify growth opportunities
• Support feed optimization initiatives for Google Merchant Center and shopping campaigns
• Manage attribution analysis and reporting using GA4 and advertising platform analytics
• Build dashboards and reporting that clearly communicate performance trends and opportunities
• Test and optimize new acquisition channels, ad formats, and campaign strategies

Requirements

• 5+ years of hands-on paid media experience within ecommerce or direct-to-consumer environments
• Strong experience managing: Google Ads, Google Shopping, Performance Max, Meta advertising platforms, Retargeting/display campaigns
• Strong analytical and performance marketing mindset
• Deep understanding of ecommerce KPIs including: ROAS, CAC, MER, Conversion rate, AOV, Customer acquisition efficiency
• Experience working with product feeds, Google Merchant Center, and ecommerce catalog advertising
• Familiarity with GA4, attribution modeling, and digital analytics platforms
• Experience collaborating with creative and merchandising teams to improve performance
• Strong organizational skills and ability to manage multiple brands, priorities, and campaigns simultaneously
• Comfortable operating independently while collaborating cross-functionally
• Strong communication and reporting skills.

Benefits

• Manage significant monthly digital advertising budgets with a strong focus on ROAS, CAC, conversion rate, and profitable revenue growth
• Coordinate with outside partners or agencies during the transition process of bringing the role in-house