VP of Performance Marketing | Direct Mail, TV & Paid Social
United States of America
Full Time
1 day ago
Visa Sponsor
Key skills
A/B Testing
About this role
Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public. They are seeking a high-level, data-driven marketing operator to take ownership of their acquisition strategy and help scale the business to the next level.
Responsibilities:
- Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)
- Optimize and improve CAC, ROAS, and overall marketing efficiency
- Expand TV advertising across new markets and creatives
- Build and scale paid social (Meta) campaigns
- Develop and execute structured A/B testing strategies
- Analyze performance across multiple markets and allocate budget accordingly
- Lead, manage, and improve a team of 6 marketing professionals
- Oversee creative direction and messaging strategy
- Build reporting systems and dashboards for performance tracking
Requirements:
- 8–15+ years in performance marketing, growth, or acquisition roles
- Proven experience scaling marketing in multi-market environments
- Deep expertise in at least 2 of the following: Direct Mail, TV Advertising, Paid Social (Meta)
- Strong analytical mindset (CAC, LTV, MER, ROAS)
- Experience managing teams of 5+ people
- Ability to be both strategic and hands-on