Drive organic growth (SEO, AI & content)
Build and execute a content & SEO roadmap focused on pipeline, not just volume
Identify high-impact opportunities across search and LLM ecosystems (AIO)
Use AI tools (ChatGPT, AirOps) to scale high-quality content without sacrificing editorial standards
Create and optimize landing pages, use case pages, and conversion paths
Improve CTAs, UX, and messaging to drive demo bookings and self-serve conversions
Run A/B tests to increase conversion rates across the funnel
Ensure content is tightly aligned with our ICP, use cases, and value propositions
Translate product capabilities into clear, compelling messaging
Work closely with Sales to make sure content is directly contributing to pipeline
Identify and optimize pathways that convert individual users into B2B leads
Own inbound performance: MQLs, SQLs, and pipeline contribution are your north-star metrics
Use GA4, Looker, and Search Console to identify opportunities and prioritize work

A generous monthly allowance for lessons on Preply.com
Learning & Development budget and time off for your self-development
A competitive financial package with equity, leave allowance and health insurance
Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health

B2B Growth Marketing Specialist, Content & SEO/GEO

Key skills