Key skills
Growth MarketingB2B Commerce MarketingABX (Account-Based Experience)Demand GenerationMarketing Operations (MarOps)Lifecycle MarketingPaid Performance CampaignsAudience Targeting StrategyMarketing AutomationAI Tools for MarketingMarketing Opex ManagementAgency Relationship ManagementInfluencing cross-functional stakeholdersSolutions-orientedAISaaSCollaboration
About this role
Cash App, a part of Block, is seeking a strategic and innovative Growth Marketing Lead for their B2B Commerce Marketing team. This role will oversee various marketing functions aimed at driving growth for Afterpay and Cash App, focusing on lead generation, audience engagement, and the use of AI tools to optimize marketing strategies.
Responsibilities:
- Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships
- Own the core paid performance program across all channels and manage the Growth Marketing Opex
- Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth
- Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights
- Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines
- Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance
- Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities
- Maintain a strong understanding of the evolving media, commerce, and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve
Requirements:
- Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries
- Skilled at influencing cross-functional stakeholders to drive successful business outcomes
- Proven track record of driving new leads and reducing churn via lifecycle retention strategies
- Experience with managing Marketing Opex and contracting external agencies
- You're solutions-oriented and highly collaborative, acting as a business owner to drive results
- You have the mentality that no job is too big or too small