Marketing and Communications Director

Role Overview

• Understand current marketing performance across ATL, BTL and Social, including contribution to revenue.
• Review existing campaigns, creative output and agency setup.
• Assess team capability, structure and ways of working.
• Build relationships with key stakeholders across Growth, Product, Data, Operations and CS/CEC.
• Take ownership of the MarCom marketing plan, budget and priorities.
• Deliver your first integrated ATL + BTL + Social campaign with clear, measurable outcomes.
• Own the Marketing & Communications strategy across all markets.
• Translate business targets into clear quarterly and monthly marketing roadmap with clear priorities and accountability.
• Lead ATL and BTL strategy in the UK, ensuring campaigns are tested, optimised and scaled based on performance.
• Define and execute the roadmap for ATL expansion across European markets.
• Drive European growth by establishing effective localisation, messaging and campaign execution across markets and channels.
• Own brand localisation, ensuring tone of voice and copy are adapted for local audiences while maintaining consistency.
• Manage senior stakeholder relationships across departments and ensure marketing is aligned with business priorities.
• Lead major cross-business initiatives requiring senior coordination and delivery ownership.
• Own audience segmentation, targeting and insight development across markets.
• Improve the quality and effectiveness of marketing output across all channels.
• Strengthen the internal creative function, reducing reliance on external agencies.
• Implement clear planning, briefing and execution processes.
• Ensure the team operates with clear roles, ownership and accountability.
• Embed performance tracking across all marketing activity, including ATL.
• Use data and insight to inform decisions and improve outcomes.
• Continuously optimise campaigns through testing of creative, messaging and media.
• Introduce structured testing of new channels and opportunities, with a focus on scalable, commercially viable results.
• Identify and implement automation opportunities, particularly across social and content workflows.
• Own budgeting, forecasting and spend tracking, ensuring clear prioritisation and return on investment.
• Own the marketing planning architecture, including campaign calendars, channel frameworks and briefing models.
• Implement ways of working that improve cross-team collaboration and reduce operational friction.
• Partner with Growth and Data teams to align on measurement, attribution and demand generation.
• Manage agency relationships to ensure high standards of delivery, strategic contribution and accountability.
• Build scalable systems and processes to support expansion into additional European markets.

Requirements

• 7+ experience in a senior Marketing, Brand or MarCom leadership role (Director or equivalent) in an international environment
• Strong track record of driving revenue growth through brand-led marketing.
• Deep experience in ATL, including TV and large-scale campaigns.
• Experience launching and scaling marketing activity across European markets (e.g. Germany, France).
• Commercially driven, with a clear understanding of how marketing impacts revenue.
• Experience managing significant budgets and making investment decisions.
• Strong leadership skills with experience improving team performance.
• Ability to operate at both strategic and operational levels.