Define and stand up a best-in-class Business Strategy & Intelligence function; align and evolve a sizable team across Monetization, Customer Insights, and BI to drive executive decision-making in the first 6 months.
Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing vs. appearing to grow.
Identify which customer cohorts, verticals, and products are expanding, contracting, or under-monetized—and translate this into prioritized opportunities.
Partner with Sales leadership to define where to focus (accounts, segments, verticals) and what should change to unlock growth.
Improve visibility into pipeline health, stage conversion, and forecast risk; support more reliable and actionable forecasting.
Analyze discounting, margins, and packaging effectiveness; provide guidance to improve win rate, retention, and profitability.
Redefine how the business is summarized for the C-suite; lead KPI frameworks and Monthly Business Reviews that drive decisions, not just reporting.
Establish clear ownership, definitions, and frameworks across Finance, Analytics, and Sales; enable leaders to access and interpret data consistently.

12+ years in Business Intelligence, Analytics, or related roles with leadership experience.
Proven ability to define and build high-impact BI functions or transformations.
Experience leading and scaling sizable, multi-functional analytics teams.
Experience supporting executive teams with strategic, decision-oriented analytics.
Strong understanding of GTM analytics, pipeline management, and forecasting.
Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred).
Demonstrated ability to translate data into clear, actionable business direction.
Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus.
Strong SQL skills; experience with Python or similar tools considered a plus.

Director, Business Strategy, Intelligence

Key skills