Paid Media Executive

Role Overview

• Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets
• Improve campaign execution speed, testing velocity, and optimisation quality
• Strengthen creative testing workflows and audience usage across campaigns
• Contribute towards reducing CPL while maintaining or improving lead quality
• Strengthen tracking reliability and campaign data accuracy
• Support the expansion of YouTube, Demand Gen, Display, and broader Paid Media initiatives
• Build, launch, and monitor campaigns across YouTube, Demand Gen, Display, PMax, and broader Paid Media channels
• Ensure campaigns are correctly structured across targeting, audiences, creatives, budgets, and placements
• Maintain high standards of campaign QA and execution accuracy
• Support pacing, optimisation, and testing workflows
• Assist with creative briefing, asset management, localisation, and creative QA
• Support testing of hooks, messaging, formats, audiences, and creative concepts
• Help identify winning creatives and audience strategies and scale learnings across markets
• Support first-party audience usage and targeting opportunities
• Monitor campaign performance and identify trends or issues
• Support reporting and insight generation across Paid Media channels
• Analyse performance data to identify optimisation opportunities
• Contribute to testing roadmaps and experimentation plans
• Validate tracking, conversion actions, tags, and attribution setup
• Troubleshoot tracking issues and escalate where needed
• Support campaign data integrity across platforms and reporting systems
• Support localisation and expansion workflows across markets
• Assist with uploads, campaign changes, QA processes, and operational tasks
• Ensure consistency and accuracy across campaign structures and naming conventions
• Support wider Paid Media and Growth initiatives
• Assist with market launches and scaling strategies
• Support growth initiatives across YouTube, Demand Gen, Display, and emerging paid channels

Requirements

• Experience in Paid Media, digital advertising, or performance marketing
• Strong analytical mindset with the ability to interpret performance data
• Understanding of creative testing, audience targeting, and campaign optimisation principles
• Attention to detail, especially in campaign setup and QA
• Familiarity with Google Ads, YouTube, Demand Gen, Display, or similar advertising platforms
• Experience working with creatives (video/static) and providing feedback
• Ability to manage multiple tasks and prioritise effectively
• Strong communication and collaboration skills
• Paid Search / SEM experience (Nice to Have)
• Experience working across multiple international markets (Nice to Have)
• Familiarity with GA4, GTM, or tracking/tagging platforms (Nice to Have)
• Understanding of attribution and data pipelines (Nice to Have)
• Familiarity with AI tools and automation workflows (Nice to Have)
• Experience with video-first or creative-led advertising strategies (Nice to Have)