Director, Global Downstream Marketing – Spine, Orthopaedics

Role Overview

• Lead global downstream marketing activities for the Spine portfolio, including NPI execution, lifecycle management of Focus and Legacy products, and alignment to overall business performance objectives.
• Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration with VELYS/Enabling Technologies omnichannel campaigns.
• Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 regions, in partnership with regional marketing and business leaders.
• Support achievement of global revenue and performance targets, including meaningful contribution from priority international and G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
• Partner with cross-functional teams to expand and execute third-party agreements, maximizing access across key global and priority international markets.
• Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM).
• Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
• Develops, analyzes, and advances key objectives aligned to the vision and strategy of Global Growth Marketing (GGM), partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plans.
• Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
• Communicates GGM strategies and initiatives across teams and represents Global Growth Marketing on core cross-functional teams.
• Partners across functions to help establish and implement processes and ways of working that enable effective execution of marketing strategies and campaigns.
• Leads selection and management of external vendors and strategic partners to support GGM priorities, including contributions to pipeline direction, business planning, and business development opportunities.
• Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
• Ensures alignment to GGM operating principles and delivers results against key performance indicators.
• Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
• Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
• Fosters a purpose-driven environment by aligning Johnson & Johnson’s Credo and Leadership Imperatives with team and enterprise strategies and goals.

Requirements

• A minimum of a BA/BS degree or equivalent is required; Business/Marketing/Finance degree preferred.
• MBA preferred.
• A minimum of 8+ years experience in healthcare / medical device marketing, sales, finance, or other commercial experience is required.
• Orthopaedic / neuro / spine experience preferred.
• Strong financial acumen — ability to build and explain ROI models, capital budgets, and financing impacts.
• Proven program and change management skills — able to design and run onboarding/adoption programs and govern handoffs across teams.
• Demonstrated leadership including the ability to lead and manage through change is required.
• Track record of success working within a matrixed organizational environment; enterprise mindset decision-making is required.
• Excellent understanding of customer, business intelligence and industry trends is required.
• Excellent listening, written, and oral communications skills; excellent organizational skills along with the ability to make sales presentations with positive results is required.
• Ability to manage stakeholders; which includes communicating, influencing, and providing comprehensive solutions is required.
• Strong problem-solving, organizational, and project management skills, including the ability to design, structure, and lead projects is required.
• Up to 40% travel will be required for this role.

Benefits

• Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.
• Vacation –120 hours per calendar year
• Sick time
• 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time
• up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year