Senior Manager, Product Marketing - Analytics

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. As a Senior Manager in Product Marketing, you will support Analytics solutions and collaborate with various teams to successfully launch and sustain these solutions, ensuring they meet client needs and align with the firm’s financial goals.

Responsibilities:

• Leverage your deep understanding of retail and analytics to strategically position solutions in market
• Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients
• Collaborate with Product and Sales teams to identify and prioritize the products that connect the needs of our clients to the goals of our firm
• Have executive presence and be a key point of contact for executive stakeholders at Circana
• Work with Product and Sales teams to align on the unique value propositions of our products, oversee the development of competitive claims and develop the narrative that resonates with the buyers at our clients
• Develop compelling product narratives across collateral that enables Sales teams to win in the market and strategically position Circana’s analytics solutions in the market
• Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets
• Drive increasing value and impact of the Product Marketing team
• Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward

Requirements:

• 3+ years' experience in CPG and Retail
• 3+ years Product Marketing or Marketing experience
• BA or BS degree
• Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
• Excellent organization skills and a propensity to meet deadlines with high quality results
• Adaptable and able to manage multiple tasks across a variety of responsibilities
• Self-starter with an ability to achieve objectives with minimal supervision
• Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
• Ability to think strategically and creatively and then execute
• A positive attitude and be collaborative, passionate, curious, creative, independent, thoughtful and proactive