engineer word of mouth growth and measure this primarily via 30-Day K Factor.
understand our existing referral program, then rapidly improve it via experiments.
make our product social by default, encouraging customers to invite their friends.
turn our customers’ offline touchpoints into a billboard for the product.
activate real customer stories, screenshots, milestones, and before/afters.
get imaginative in the freemium experience.
trigger delight and tribal affinity so customers instinctively just want to tell their friends about us.
make sure everything is tracked.
own the decision on what stack to use and guide its implementation.

5+ years in product growth in high-growth D2C companies,
clear ownership of referrals & viral loops.
You do not need healthcare experience.
maniacal about your metrics.
proactive when crafting experiments and have a clear process for generating & prioritizing ideas.
If you’re not native in loops, you’re ngmi.
comfortable with design principles & wireframing.
sufficiently technical so code doesn’t bother you.
excellent at leading product from idea to prioritization to launch to success.
recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.
don’t get lost in the weeds and you always make sure we’re taking the required big swings.

Head of Product Growth, Referrals & Viral Loops

Key skills