Director of Product Marketing

CuraLinc Healthcare is seeking a Director of Product Marketing to build and own the product marketing function from the ground up, serving as the connective tissue between product, sales, CS, and marketing. The role carries full ownership of positioning, messaging, GTM, enablement, market insights and competitive intelligence, partnering directly with commercial leadership to drive growth.

Responsibilities:

• Own The Company's Positioning and Messaging Framework Across All Buyer Segments: HR Leaders, Benefits Administrators, Executive Buyers, Benefits Consultants and Channel Partners
• Define and Maintain our ICPs Grounded in Win/Loss Data, Buyer Research, and Commercial Reality
• Communicate How Product and Clinical Capabilities Deliver Meaningful Value to Clients and Members
• Partner with the Creative Director and Brand Team to Bring Messaging to Life Through Written and Visual Assets
• Develop Lifecycle Messaging that Supports Expansion, Renewal, Retention, and Advocacy
• Own GTM Planning and Execution for Launches and Feature Releases; Build Playbooks and Coordinate Across Product, Clinical, Sales, CS, and Marketing
• Establish a Repeatable, Cross-Functional GTM Process for Direct and Indirect Channels
• Bring Pricing and Packaging Perspective to How we Structure and Position Offerings Commercially
• Partner with Product on Training that Enables the Full Commercial Ecosystem: Sales, CS, Lifecycle, Channel Partners, and Consultant Audiences
• Develop Effective Field and Enablement Materials Including Pitch Decks, Battlecards, One-Pagers, Pricing Guides, ROI Frameworks, and Audience-Specific Collateral
• Partner with Sales to Understand Where Deals are Won and Lost and Use Those Insights to Shape What You Build
• Develop Lifecycle Enablement that Supports Retention, Expansion, and Advocacy in Partnership with CS and Demand Gen
• Build a Competitive Intelligence Program that Gives Sales, CS, and Leadership Clear, Actionable Guidance
• Own Buyer Research and Persona Development; Use Win/Loss Data and Market Trends to Keep Positioning Sharp and Sales Conversations Grounded
• Bring Market Context into Roadmap and Pricing Conversations; Connect What is Happening Externally to What we’re Building and How we’re Talking About it

Requirements:

• 7 to 10 Years in B2B Product Marketing with Demonstrated Revenue Impact; Healthcare, Benefits, Mental Health, or HR Tech Background Strongly Preferred
• Depth in Positioning and Messaging for Complex, Multi-Stakeholder Buying Cycles; Able to Build the Framework and Write the Assets that Come Out of it
• Commercial Orientation; Understands How Product Marketing Connects to Pipeline, Retention, and Revenue
• Data-Informed; Uses Win/Loss Analysis and Market Signals to Sharpen Thinking and Inform Strategy
• Pricing and Packaging Experience; Understands How Structure and Positioning Affect Commercial Outcomes
• Proven Enablement Instincts; Builds Programs and Materials that Drive Pipeline Forward
• Familiar with the Consultant and Broker Landscape in Employee Benefits and the Influence that Community Has on Buying Decisions
• Exceptional Writer; Able to Translate Clinical Complexity and Technical Detail into Content that Resonates
• Comfortable Operating as a Senior Individual Contributor and Building a Function from Scratch
• Effective Collaborator; Builds Trust Through the Quality of Work and Communication