Operate hands-on to support, evolve and execute routines related to the company’s CRM and Customer Experience ecosystem, ensuring the proper functioning of journeys, automations, integrations, segmentations, campaigns and digital flows related to the area’s operations.
The role requires strong hands-on work with platforms such as Salesforce, Salesforce Marketing Cloud, RD Station, Blip and related systems, and is responsible for building, maintaining, configuring and operationally supporting the company’s CRM and Customer Experience journeys and initiatives.
Work in a dynamic, results-oriented environment focused on operational speed and continuous improvement, requiring organization, analytical capability, monitoring of KPIs and operational support for multiple simultaneous demands.

Desired education: University degree completed or in progress, preferably in fields related to technology, systems, CRM, automation and data.
Desired technical knowledge: Salesforce Marketing Cloud; Salesforce CRM; RD Station; Blip; CRM and marketing automation; automated journeys and CRM flows; segmentations and configurations; reports, dashboards and operational metrics; analytics and performance monitoring; integrations between platforms; functional testing and validation; Customer Experience and relationship channels; intermediate/advanced Excel; Tableau is a plus; familiarity with traceability, journey and automation concepts; ongoing interest in technology, automation, AI and digital evolution.
Desired certifications: Salesforce Marketing Cloud; Salesforce CRM; RD Station; certifications related to CRM, automation and Customer Experience; courses related to martech, analytics and digital platforms.

Customer Experience and CRM Specialist

Key skills