Social Media, Influencer Marketing Manager

Role Overview

• Develop and execute a comprehensive organic social media and influencer strategy for Culligan Quench channels, aligned with Culligan Global brand standards and business priorities, with a focus on driving qualified traffic, lead generation, and contribution to revenue and RMR targets
• Act as lead Culligan Quench liaison with global social media and influencer marketing team to provide content needs, provide feedback and partner to execute relevant campaigns and influencer activations
• Outline channel priorities and build specific strategies for key channels including Instagram, YouTube, LinkedIn, Reddit and Facebook optimizing content and cadence by platform behavior and discoverability signals that influence SEO and AI search ecosystems
• Build and maintain an editorial process and content calendar grounded in core content pillars (water in the workplace, service model education, customer stories, technician voice, brand trust) that supports full-funnel demand generation
• Create, publish, and optimize high quality organic content with a strong emphasis on short and longform video designed to increase engagement, search visibility, and conversion
• Work with external agency and creative partners to produce social video and photo shoots, including in-office executive, technician, and brand content and customer testimonial profiles
• Partner with Content Marketing and global Culligan Marketing CoE to repurpose influencer, blog, PR, and campaign content for maximum social reach and offsite SEO impact
• Develop and scale UGC programs, including sourcing, curating, and amplifying customer and creator content to improve authenticity, engagement, and downstream conversion performance
• Act as the primary community manager across social platforms and third-party review sites (Google Business Profiles, Trustpilot, BBB, Reddit, social comments)
• Monitor, moderate, and respond to customer feedback, questions, and complaints to protect brand reputation and build trust, while identifying opportunities to convert engagement into leads
• Analyze organic performance using Sprout Social, spreadsheets, and platform native analytics to drive data informed optimization, with a focus on engagement, traffic, lead conversion, and revenue contribution

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a Social Media related field
• 4–7+ years of experience in social media management or community management roles
• Proven track record of building and growing social media audiences and engagement across multiple platforms, with demonstrated impact on lead generation and pipeline growth
• Hands-on experience creating and executing content strategies, including video-first and short-form content
• Demonstrated experience launching and managing UGC programs or working with UGC/creator agencies to scale authentic content production
• Experience leveraging social media to support SEO performance, digital discoverability, and emerging AI-driven search environments
• Experience managing brand reputation and customer interactions across social and review platforms
• Demonstrated ability to analyze performance metrics and optimize campaigns based on data insights, including traffic, leads, and conversion rates
• Experience collaborating with cross-functional teams including PR, Customer Experience, Performance Marketing, and SEO
• Strong understanding of how marketing efforts contribute to revenue outcomes, including lead generation, sales pipeline, and recurring monthly revenue (RMR) targets
• Strong organizational skills with the ability to manage multiple priorities and campaigns simultaneously

Benefits

• Medical, Dental, Vision which start day one
• 401(k) match of 50% up to 6%
• Life insurance
• Disability
• Unlimited Paid Time Away
• Parental leave
• Additional voluntary benefits
• Career progression opportunities
• Coaching and professional development