Social Media Marketing Manager

Infosys BPM Limited is a leading business process management company providing transformative services globally. The Social Media Marketing Manager will execute paid and organic social media campaigns, collaborating with various stakeholders to optimize performance and drive business results.

Responsibilities:

• Review, edit, and ideate content for editorial calendars to ensure timely and relevant marketing communications
• Conduct weekly data pulls and perform detailed analysis of campaign performance metrics to inform strategy adjustments and improve ROI
• Collaborate with and provide strategic guidance to supporting agencies to ensure alignment and effectiveness in campaign management and execution
• Collaborate closely with Marketing Operations on technical projects, including managing pixel requests, integrating lead generation forms, implementing CAPI (Conversions API) modifications optimize campaign tracking and performance
• Draft and review compelling ad copy to support various digital marketing campaigns across multiple channels
• Gather and prioritize information on Tier 1 events to shape promotional strategies and maximize event-driven marketing impact
• Directly manage select paid social media campaigns, optimizing targeting, budget allocation, and creative assets to drive engagement and lead generation
• Support large-scale Brand to Demand launches by ensuring consistent objectives, messaging and branding on social channels
• Work with internal stakeholders to manage post submissions, content promotion requests, and other marketing support activities to maintain campaign momentum and stakeholder satisfaction
• Perform quality assurance (QA) of new campaigns to ensure accuracy, functionality, and alignment with marketing objectives before launch
• Drive positive outcomes tied to MQL-SQL pipeline impact, and channel follower growth, ultimately aiding Security double-digit growth
• Operate with high ownership: fully own performance and success, are proactive, resolve issues, and opportunities aren't missed
• Stay up to date on developments and technology advancements within the social platforms to drive cutting-edge, innovative strategy

Requirements:

• High School Diploma or GED or equivalent
• Minimum of 6 years of experience relevant to the job description
• Experience in paid and organic social, ideally in a fast-paced agency or startup environment
• Experience managing large monthly media budgets
• Strong command of social strategy - both paid and organic together
• Hands-on expertise in core social platforms (Meta Ads, LinkedIn Ads, etc.)
• A passion for crafting compelling, clear, and persuasive copy for both organic and paid social campaigns
• Analytical and data-driven: you uncover insights from data to inform decisions
• Solid understanding of attribution and measurement
• Exceptional communication skills with the ability to confidently engage and collaborate with senior stakeholders
• Some leadership experience leading projects independently, with the ability to take initiative and drive results with minimal oversight
• High accountability: you own performance end-to-end
• Strong creative testing and performance creative instincts
• Conversion tracking and analytics depth (e.g., GA4/Tealium concepts, Conversions API)
• Proficient with various reporting/attribution/measurement tools (e.g. Salesforce, Bizible, Eloqua)
• Hands on experience in LinkedIn, YouTube, Meta (Facebook, Instagram), X, Reddit, Bluesky, TikTok
• Experience in digital events marketing
• Knowledge of other paid media channels (e.g. Google, Microsoft) to participate in strategy brainstorming sessions