Paid Traffic Analyst, Junior

Role Overview

• Manage paid traffic campaigns (Meta Ads, Google Ads and/or other platforms);
• Monitor and analyze performance metrics (CTR, CPC, CPA, ROAS, conversions, leads, etc.);
• Implement optimizations and propose continuous improvements for campaigns;
• Manage a varied client portfolio, ensuring organization, meeting deadlines and quality service;
• Provide client support, clarifying doubts, presenting results and aligning expectations;
• Collaborate with other teams (creative, Customer Success, sales, strategy) to align campaigns and materials;
• Review briefs, creatives and copy, ensuring they are aligned with the defined strategy;
• Update reports and internal monitoring systems.

Requirements

• Currently pursuing a Bachelor's degree in Marketing, Advertising, Social Communication, Business Administration or related fields.
• Knowledge and experience in paid traffic.
• Familiarity with digital performance metrics and KPIs.
• Experience with or aptitude for client/customer service.

Benefits

• Meal allowance and/or meal voucher.
• Transportation voucher.
• Private pension plan.
• Health and dental insurance.
• Life insurance.
• Partnership with TotalPass.
• ZenKlub for online therapy.
• UOL Care: psychological, nutritional, physiotherapy and physical education support.
• Extended maternity and paternity leave.
• Childcare assistance.
• Discounts through partnerships with major institutions such as FIA, FAAP, PUCRS and UNINASSAU, plus 50% off all courses available on the Portal Educação platform.
• 70% discount on the English 2.0 course on the Portal Educação platform and 50% discount on EA Banking School courses.
• No dress code: the important thing is to wear what makes you feel comfortable.
• #TáDeParabéns: day off on your birthday.
• Baby gift: present for newborns.