Digital Marketing Manager

Role Overview

• The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.
• This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs.
• Own end-to-end execution of digital campaigns across ANZ and India, including:
• LinkedIn paid campaigns and social media activation
• Display advertising
• Content syndication programs
• Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
• Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences
• Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
• Maintain and update regional website content (EN-SG site), including:
• Publishing blogs and landing pages
• Applying localised links, content and CTAs for demand generation
• Ensure website supports SEO, conversion optimisation, and campaign alignment
• Oversee paid search in partnership with agencies:
• Monitor weekly performance and identify anomalies
• Lead monthly performance reviews with agency partners
• Collaborate with agencies to improve campaign structure, targeting, and ROI
• Manage always-on 6sense display campaigns across ANZ and India
• Manage regional digital marketing budgets, including:
• Monthly accruals and spend tracking
• Quarterly budget adjustments and forecasting
• Ensure accurate invoice processing and vendor management
• Provide regular reporting on:
• Campaign performance
• Budget utilisation
• Pipeline contribution and influence

Requirements

• 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
• Strong experience across:
• Paid media (LinkedIn, Google, programmatic)
• Email marketing and automation
• Content syndication and demand generation
• Account engagement strategies
• Proven ability to manage regional campaigns across multiple markets
• Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
• High attention to detail with strong operational execution skills
• Technical Expertise in CRMs (eg. Salesforce), CMS (eg. Wordpress)
• Analytics platforms (eg. Tableau) GA4
• Advertising platforms: Google ads, Meta, LinkedIn & 6Sense
• Experience with SEMRush, design tools and 6Sense ABM a bonus

Tech Stack

• Tableau
• WordPress

Benefits

• great benefits and perks like larger tech companies
• independence to make a larger impact on the company and take ownership of their work