Develop and execute the payer-facing commercial strategy that enables broad and sustainable access for the company’s products and services.
Shape the payer value story, drive payer/customer engagement strategy, and partner cross-functionally with Market Access, Account Management, HEOR/Medical, Pricing & Contracting, Product Marketing, and Sales to improve coverage.
Own and evolve the payer marketing strategy aligned to overall brand strategy, access goals, and corporate priorities.
Lead development of the payer value proposition and supporting messages across customer segments for prioritized brands.
Manage and mentor a high-performing payer marketing team; set clear goals, development plans, and operating rhythms.
Establish robust payer/customer insight generation, including primary/secondary research, advisory boards, and competitive monitoring.
Identify key access barriers and leverage points; translate insights into measurable marketing objectives and tactics.
Lead creation and governance of payer-facing materials and programs.

Doctorate degree and 5 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience
OR Master’s degree and 9 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience
OR Bachelor’s degree and 11 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience
Launch experience (pre-launch through post-launch) with payer-facing deliverables and access milestones.
Experience with AMCP dossiers, value frameworks, budget impact tools, and outcomes-based contracting narratives.
Strong analytical fluency (claims/coverage data, patient journey, contracting/access analytics).
Experience implementing omnichannel programs for payer audiences.

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.

Senior Director – Payer Marketing

Key skills