Manager, Product Marketing - New Content Experiences & Product Innovation

Netflix is a leading entertainment company focused on pushing the boundaries of storytelling and global fandom. They are seeking a Product Marketing Manager to develop positioning for product launches, collaborate with cross-functional teams, and build go-to-market strategies for new experiences and innovations.

Responsibilities:

• Develop the positioning for key product launches. What is the value we are offering to the customer? How do we stack up to competitor capabilities? How does this launch tie back to our brand differentiators?
• Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, focused on our investment in new products and experiences
• Build go to market strategy for new launches – develop key audiences, channels, countries to activate, messages, etc. Work with product and marketing partners to clearly define marketing objectives and coordinate various parts of the marketing organization to execute against those goals
• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition
• Navigate complex cross-functional environments to ensure alignment and connectivity. Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways
• Serve as the bridge between product and marketing teams to ensure consistent experience on and off service