Execute local marketing plans and activations to drive awareness, trial, and repeat usage of Watermill Express
Represent the brand in-market through events, grassroots marketing, and community engagement
Ensure strong, consistent brand presence across all field activities
Recruit, hire, train, and inspire a small team of Brand Ambassadors (BAs) in the market
Schedule, manage, and oversee BA-led activations and events
Provide ongoing coaching, feedback, and performance management
Ensure BAs are knowledgeable and deliver positive consumer experiences
Plan and execute local events, brand activations, samplings, and community engagements
Identify and engage with local organizations, businesses, and community groups
Manage event schedules and coordinate staffing across all activations
Maintain and manage marketing inventory
Provide regular updates to the Field Marketing Manager

High school diploma or equivalent
Minimum 2 years’ experience with field marketing
Hands-on experience in field marketing, event execution, and local market activation, specifically within their local market
Strong leadership & team management skills
Verbal communication & interpersonal skills
Highly organized with the ability to manage multiple priorities
Self-starter with the ability to work independently in a fast-paced environment
Must be fluent in both English and Spanish to effectively communicate with diverse customers and team members
Customer-focused mindset with a positive, team-oriented attitude
Ability to operate a smart phone for timecard tracking
Clean motor vehicle record and current valid driver license.

Marketing Area Manager

Key skills