Product Marketing Manager, GTM

Augury is a leader in Industrial AI focused on enhancing productivity through real-time insights for manufacturers. They are seeking a Product Marketing Manager to analyze market trends, develop competitive intelligence, and create marketing programs that support sales and product strategy.

Responsibilities:

• Build and maintain a robust competitive intelligence program, including competitor profiles, comparisons, product capabilities, pricing insights, and SWOTs
• Track competitor announcements, funding, partnerships, leadership moves, and product launches
• Develop differentiated, fact-based POVs that help Sales, PMM, and leadership understand where we win and why
• Analyze market trends, emerging technologies, and industrial/manufacturing shifts that impact customer priorities
• Conduct market sizing, segmentation, and analyst landscape analysis
• Partner with PM and Strategy to support long-term planning and prioritization
• Run a structured win/loss analysis program to uncover patterns behind why we win, lose, or stall
• Translate insights into recommendations that influence product strategy, messaging, pricing, and sales motions
• Present quarterly findings to cross-functional stakeholders
• Create and manage adoption campaigns for product features to drive usage post-launch
• Create new and manage existing marketing programs (e.g. sales documentation, product videos, website copy, blog posts, data sheets, white papers, etc.) that articulate the benefits of the product and/or feature
• Partner closely with Product, Sales, Revenue Enablement, Customer Success, and Leadership to ensure intelligence flows both ways
• Provide real-time competitive insights during deals, RFPs, or high-stakes opportunities
• Collaborate on messaging strategy, positioning, and launch planning
• Support other PMM motions as the business evolves and grows

Requirements:

• 4–7+ years in product marketing, competitive intelligence, market research, strategy, or similar roles
• Strong organizational and analytical skills with the ability to synthesize complex information into crisp narratives
• Experience conducting qualitative and quantitative market research
• Strong storyteller who can translate analysis into compelling recommendations
• Experience supporting Sales teams and creating competitive collateral
• Highly collaborative, curious, and comfortable working with executives
• Experience in industrial tech, AI, manufacturing, or B2B SaaS a plus
• Experience managing a competitive intelligence motion and/or win/loss program
• Ability to facilitate workshops and competitive training sessions