Own the strategic messaging, positioning, and market narrative for Proofpoint’s Insider Threat Management solution, ensuring it is differentiated, compelling, and aligned with the broader Data Security story.
Become the expert on buyers, market dynamics, customer needs, buying criteria, and competitive alternatives to shape GTM strategy and field execution
Build high-impact content and GTM assets across the buyer journey, including pitch decks, solution briefs, web copy, sales plays, customer stories, and more
Lead go-to-market planning and launch execution, aligning cross-functional teams on target audiences, messaging, launch activities, and success measures
Drive field readiness by equipping sellers and SEs with practical positioning, objection handling, sales plays, and customer proof that connect key use cases and outcomes to buyer value.

8+ years of product marketing experience, including significant experience in cybersecurity.
Have strong cybersecurity experience, sharp storytelling instincts, and the ability to operate with ownership, urgency, and creativity.
Proven experience marketing complex technical solutions to CISOs, enterprise security leaders, technical buyers, and go-to-market teams.
Strong ability to create differentiated messaging, positioning, content, and narratives that translate technical capabilities into clear buyer and business value
Demonstrated ownership of product launches, major capability releases, or go-to-market initiatives
Experience enabling sales and SE teams with practical, compelling, field-ready materials
A proactive, collaborative working style with strong communication skills, technical curiosity, and accountability for outcomes
Experience in insider threat management, UEBA, data security/DLP, or identity security is strongly preferred.

Senior Product Marketing Manager

Key skills