Drive local brand awareness & consideration
Build and execute local marketing campaigns that put Treatwell front-of-mind for salon owners and stylists.
Own and manage the local Instagram accounts, including but not limited to creating engaging UGC-style content with salon partners
Scope opportunities to increase Treatwell’s presence at industry events, trade shows, and partner activations, and execute on these opportunities
Build relationships with key associations, influencers, and partners in Belgium and the Netherlands
Create meaningful connections with salons — both online and offline — through content, meetups, and community initiatives.
Produce content (social, newsletters, case studies, webinars) that excites salons and reflects Treatwell’s brand
Communicate key Treatwell updates to salon partners in engaging and impactful ways
Launch initiatives that turn salon owners and stylists into Treatwell advocates.

Fluent in Dutch and English (written and spoken)
Experience in community management, local marketing, social media, content creation, or a similar role
Strong content creation skills, particularly UGC and social-first creative for paid advertising
Commercial mindset with an understanding of how content supports lead generation and sales, and community engagement
Experience managing Instagram is essential
Strong stakeholder management skills and confidence working cross-functionally with local and global teams
Creative, resourceful, and passionate about the beauty and wellness industry
Thrives in a high-performance culture that also values care, respect, and inclusion

A challenging role at one of the fastest-growing companies in Europe, with a fun company culture in the heart of Amsterdam.
28 vacation days, plus national holidays
One extra day off per year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way
A €40 voucher each month via our benefits platform Alleo – so you can treat yourself, too
Mental health support through our partnership with OpenUp
The possibility to use the Lease a Bike scheme after 7 months of employment
Participation in the pension plan with Bright Pension after 7 months of employment
A delicious freshly prepared office lunch each day, available for a small contribution

Local Marketing Manager – Netherlands, Belgium

Key skills