Brand & Narrative Marketing Manager, Safe Space

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a professional networking platform. The Brand & Narrative Marketing Manager will own the brand presence of Safe Space, focusing on strategy, social engagement, and community interactions while ensuring consistent brand messaging across all platforms.

Responsibilities:

• Run the social channels: Post to the Safe Space social accounts, reply to comments, and grow the following. You’ll come up with new formats and write posts that resonate with our ICP and prove that the conversations happening in Safe Space are real and matter
• Own announcements: Own the day-to-day drumbeat of announcements and communications around new product features and community updates. Make sure every release captures the right one and messaging and gets the attention it deserves
• Program HR’s cultural calendar: Counter-program the HR year: open enrollment, review and comp season, RTO mandates, Mental Health Awareness Month, the layoff cycle, the Sunday scaries. Build these and more into tentpole moments that bring together existing members and reach non-members
• Create other marketing moments: Whether it’s a research report, a response to industry news or jumping on a trending conversation, you’ll be constantly watching and waiting for opportunities to generate marketing moments for the community
• Keep the brand consistent: Make sure Safe Space looks and sounds the same everywhere it shows up: the website, social profiles, email, event pages, and slide decks. Own the brand guidelines (logo, colors, fonts, voice) and keep them up to date so anyone working on the brand uses the right ones. When something looks off-brand, catch it and fix it

Requirements:

• 2 to 4 years of experience in brand, social, or community marketing, ideally for a media brand, community, or B2B audience
• A doer, not just a planner. You can take a plan and execute it end-to-end. You've shipped real campaigns, hit real deadlines, and held the details together while doing it
• Comfortable with ambiguity. You don't wait for permission, you make the call with what you've got, and you plow through blockers instead of stalling out
• Taste. You know the difference between content that fills a calendar and content that makes someone feel seen
• Native social fluency. You know what works on social channels and why, and you can carry a brand voice across platforms without losing it
• AI chops. You lean on AI tools to work faster and do more on your own: drafting and editing copy, generating images and video, repurposing content, and speeding up research
• A strong writer. You can go from a punchy post to a campaign brief to an event invite in the same afternoon
• Range. You can move from a social calendar to a campaign launch to an event run-of-show without dropping the quality bar
• you know the HR and people-ops world, or you're the kind of person who would love getting to know it