Partner Marketing Manager

Role Overview

• Own partner acquisition marketing
• Plan and execute outbound B2B marketing campaigns to win new partners
• Develop messaging, content, and assets that support the Partnerships team in closing deals
• Identify high-value partner segments and build targeted acquisition campaigns through channels like outbound email and LinkedIn.
• Lead partner enablement
• Design and own partner enablement programmes that drive referrals
• Build structured email nurture journeys, supporting them through onboarding → activation → growth
• Deliver enablement through webinars, email (including automations), training, events, and co-marketing
• Own budget & campaign execution
• Manage and deploy the partner marketing budget across campaigns and channels
• Prioritise spend based on expected impact and performance
• Test new approaches and reallocate budget to maximise ROI
• Run campaigns end-to-end
• Own campaign strategy, execution, and performance reporting
• Launch campaigns that generate partner-sourced pipeline and referrals
• Use AI to create scalable content and templates to support repeatable execution
• Identify and lead co-marketing opportunities with key partners
• Use data to drive growth
• Analyse partner and campaign performance to identify drop-offs and opportunities
• Track results and continuously optimise campaigns
• Take a test-and-learn approach to improving engagement and referral output
• Work closely with the Partnerships Lead to align on priorities and targets
• Own partner marketing planning and bring structure to how we operate
• Share clear updates, insights, and recommendations with stakeholders

Requirements

• You have great experience in a partner marketing or channel role
• You’ve owned budgets and are confident allocating spend to drive measurable outcomes
• You’ve owned and scaled marketing strategies, not just supported them
• You’re commercially minded, with a focus on driving pipeline, referrals, or revenue
• You’re confident running multi-channel campaigns (email, events, webinars, content)
• You’re data-driven and comfortable using performance insights to shape strategy
• You’re highly organised, proactive, and comfortable operating with autonomy
• You collaborate well with partnerships or sales teams and can influence stakeholders
• You bring a strong growth mindset
• you test, learn, and iterate quickly

Benefits

• 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus
• what's more important to us is finding the right octofit!****
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub
• Octopus Employee Benefits****
• 🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
• 🐶 *just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices
• feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies*****
• 🤖 We use AI to help us assess applications fairly and objectively. We’re totally fine with you using AI as a tool to help prepare too. That said, when we get to the interview and assessment stage, we’re really interested in hearing your unique perspective and real-world stories. That’s the stuff we can’t get from a bot or a prompt!