Map and implement a revenue attribution model across acquisition channels: organic PLG, paid media, Sales, Partnerships and intragroup LWSA;
Ensure every generated lead has source tracked, status updated and complete data throughout the entire journey;
Identify pipeline coverage gaps;
Structure a unified view of the acquisition funnel;
Define and standardize funnel stages for each channel (PLG→SLG handoff, Sales inbound, Partnerships);
Create and maintain funnel dashboards by vertical and consolidated views;
Identify leak points and propose improvement hypotheses with prioritization logic based on impact;
Act as the technical interface between the Performance Marketing team and Product/Tech;
Audit existing tagging coverage and prioritize fixes based on impact to CAC measurement and attribution;
Document the tagging model as a living operational standard;
Structure and maintain the CRM as a reliable source of record for Sales and Partnerships teams;
Support implementation of workflow automations (e.g., PLG→SLG handoff, pipeline notifications, inactivity alerts) in collaboration with stakeholders;
Produce periodic acquisition performance analyses segmented by channel, segment and time period;
Build the RevOps metrics framework for the operation: definitions, sources, frequency and owner for each metric.

3 to 5 years in RevOps, Sales Ops, Marketing Ops or Analytics in a B2B SaaS, marketplace or platform context;
Experience in environments with multiple acquisition channels and a need for cross-channel attribution;
Experience with CRM (HubSpot, Salesforce or equivalent) and BI or analytics tools (Looker, Metabase, Power BI or equivalent);
Knowledge of web tagging (GTM, GA4, paid media pixels) is a relevant plus;
High tolerance for ambiguity: will work with incomplete data and conflicting sources and must develop actions and improvements;
Pragmatic prioritization: understands that perfect attribution is the enemy of useful attribution;
Clear and assertive communication across different organizational levels;
Documentation discipline: turns learnings into processes.

Health insurance;
Dental plan;
Meal voucher / food allowance;
Childcare assistance;
Life insurance;
Profit-sharing program (PPR);
Birthday day off each year;
Life insurance (duplicate in original listing);
Wellhub (wellness platform);
Férias&Co (travel benefit);
6-month maternity leave and 20-day paternity leave;
Flexible working hours;
Partnerships with various establishments and institutions in education, health, leisure, entertainment, and more.

RevOps Specialist

Key skills