Own and execute the ANZ retention and engagement marketing roadmap and calendar
Design and deliver highly personalized, cross-channel campaigns (email, push, in-app, etc.) that drive sustained viewing and loyalty
Build lifecycle programs spanning onboarding, habit formation, churn prevention, win-back, and upsell
Partner with Content teams to amplify major launches and tentpole moments
Use data and segmentation to target the right message to the right customer at the right time
Develop and run structured experimentation programs (A/B and multivariate testing) to optimize performance
Manage campaigns end-to-end, from briefing and setup to analysis and insights
Monitor and report key metrics such as engagement, retention, churn, and conversion
Serve as the regional subject-matter expert for retention and engagement within the region
Collaborate across global and regional teams to deliver complex, cross-market initiatives

5–7+ years of experience in CRM, lifecycle, or retention marketing
Hands-on expertise with marketing automation platforms (Braze strongly preferred)
Strong understanding of lifecycle marketing, behavioral segmentation, and personalization strategies
Proven ability to use data to inform decisions and improve campaign performance
Experience running experimentation programs and interpreting results
Familiarity with analytics tools (e.g., Looker) and comfort working with large datasets
Excellent stakeholder management skills across functions, regions, and time zones
Strong organizational skills with the ability to manage multiple priorities simultaneously
Exceptional written English and sensitivity to tone and audience for ANZ markets
Relevant platform certifications are a plus

Career defining opportunities
Thoughtfully curated benefits
Tools to explore and grow into your best selves
Operational excellence through QA, deliverability, best practices, and performance optimization

Retention & Engagement Manager – 9 months contract

Key skills