Senior Manager, Marketing Strategy

Role Overview

• Support priority strategic growth workstreams (e.g., PMR, Competitive Readiness, New Product Launch) by managing cross-functional alignment and on-time execution, while selectively leading tactic development.
• Identify new growth opportunities through market understanding, competitive insights, customer needs, and performance diagnostics; synthesize into clear problem statements and options.
• Support the brand leadership team in long-range planning and investment strategy by building recommendations, trade-off analyses, and decision-ready materials.
• Design and execute test-and-learn pilots (hypothesis-driven), including success metrics, implementation plans, and scaling recommendations; operationalize learnings into the brand plan.
• Build business cases and influence investment decisions; partner with key stakeholders to ensure pilots meet legal/regulatory/medical requirements and are ready for compliant scaling.
• Partner with Amgen India to identify and deliver innovative solutions that address brand challenges not currently solved by the tactical plan.
• Translate US brand needs into well-scoped innovation briefs; coordinate agile execution, learning loops, and integration back into US commercialization.
• Build and develop high-performing project teams (direct and matrix) by setting clear expectations, driving accountability, and strengthening capabilities.
• Own portions of the budget and partner with brand leadership to recommend investment choices that maximize impact and ROI.
• Ensure projects move efficiently through internal review processes and are executed with excellence (clear briefs, timelines, risk management, and stakeholder communication).
• Contribute to best-practice sharing and continuous improvement for commercial strategy, innovation, and AI-enabled ways of working across the portfolio.

Requirements

• Doctorate degree and 2 years of Marketing and/or commercial biotech/pharma experience OR Master’s degree and 4 years of Marketing and/or commercial biotech/pharma experience OR Bachelor’s degree and 6 years of Marketing and/or commercial biotech/pharma experience OR Associate’s degree and 10 years of Marketing and/or commercial biotech/pharma experience OR High school diploma / GED and 12 years of Marketing and/or commercial biotech/pharma experience
• 6+ years’ experience in marketing strategy, brand growth, and/or lifecycle management within biopharma, with a track record of delivering measurable outcomes.
• Strong command of market research, forecasting, performance analytics, and translating insights into strategy.
• Experience supporting competitive readiness efforts and contributing to differentiated positioning in dynamic competitive landscapes.
• Demonstrated ability to design and scale test-and-learn pilots, including success metrics, learning agendas, and change management.
• Experience building innovation partnerships (internal hubs, shared services, agencies) and operating in agile delivery models.
• Practical experience applying AI/automation and advanced analytics to improve marketing effectiveness and team productivity (e.g., content operations, omnichannel orchestration, insight generation).
• Exceptional cross-functional collaboration and influencing skills in matrixed organizations; ability to align senior stakeholders around a clear strategic narrative.
• Experience leading teams and/or agencies, coaching talent, and fostering a culture of accountability and continuous improvement in a hybrid environment.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
• group medical, dental and vision coverage
• life and disability insurance
• flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible