Senior Director, Marketing Strategy and Growth

Role Overview

• Responsible for architecting and executing data-driven marketing strategies that accelerate subscriber acquisition, increase engagement and retention
• Driving brand growth and bottom-line commercial performance
• Designing and building business cases to assess subscriber and revenue growth opportunities
• Executing local business bottom-up forecasting including weekly pacing, monthly forecasting
• Leading the audience mapping/segmentation strategy
• Supporting a small but highly proficient TTL media team responsible for campaign strategy and planning
• Working collaboratively with the international performance marketing team
• Advocating for and developing local test-and-learn opportunities across the marketing team
• Management of the Australian marketing budget

Requirements

• At least 15 years of experience in the areas of media, marketing strategy and biddable campaign management
• Entertainment / media category and/or strategic management consultancy experience highly advantageous
• Extensive experience developing business models and forecasts
• Experience working in global matrix organisations
• A seasoned leader renowned for inspiring and developing their people
• Data driven, experimental thinker with exemplary attention to detail
• Exceptional collaboration and communication skills

Benefits

• Health insurance
• 401(k) matching
• Professional development opportunities
• Paid time off
• Flexible work arrangements