B2B Acquisition Manager

Role Overview

• Build the B2B Lead Engine
• you’ll design, test, and scale a lead acquisition strategy from the ground up, developing repeatable and measurable playbooks across multiple channels (digital, events, partnerships, outbound, ABM, and more)
• Own Channel Strategy and Execution
• you’ll plan, launch, and optimise acquisition campaigns across paid media, content syndication, email, LinkedIn, webinars, trade shows, and partner co-marketing initiatives
• Drive Partner Ecosystem Growth
• you’ll generate inbound interest and build a high-quality pipeline of distributors, integrators, installers, and homebuilder opportunities, as well as B2B2C partners
• Collaborate Across Teams
• you’ll work hand-in-hand with Sales, Partnerships, and Product Marketing to ensure seamless lead handover, consistent messaging, and effective partner engagement
• Performance Measurement and Optimisation
• you’ll define KPIs and lead quality metrics, track performance across all channels, and continuously refine campaigns to increase efficiency and conversion
• Test and Scale
• you’ll lead a culture of experimentation, identifying new acquisition tactics, testing bold ideas, and scaling what delivers the best commercial results
• Own the Acquisition Tech Stack
• you’ll work with CRM, e-commerce, and product teams to manage the marketing automation and attribution tools that underpin transparent, scalable lead management
• Champion Data and Insight
• you’ll use data to drive decision-making, forecast pipeline contribution, and ensure marketing investment translates directly to revenue impact
• Represent the Brand Externally
• you’ll attend trade shows, events, and partner activations to promote Pod, gather market intelligence, and build trusted relationships with industry players.

Requirements

• Proven B2B marketing expertise – Demonstrable experience in B2B demand generation or acquisition, ideally within a scale-up or high-growth environment
• Hands-on campaign delivery – Track record of building acquisition programmes from scratch, managing campaigns across multiple channels and tactics
• Knowledge of marketing automation tools (ideally HubSpot) and attribution systems
• Commercial mindset – Strong analytical and data-driven approach, capable of linking marketing activity to pipeline and revenue outcomes
• Multi-channel experience – Deep understanding of digital marketing, events, content, ABM, and partner co-marketing strategies
• Collaborative working style – Experience working closely with Sales, Partnerships, and Product Marketing to align messaging and optimise funnel performance
• Ownership and initiative – Comfortable taking end-to-end responsibility for strategy, execution, and reporting
• Communication and influence – Skilled at managing stakeholders, presenting results, and building credibility across teams.

Benefits

• Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
• Podpoint Charger
• Discounted energy tariff (Pod Power or EDF Employee Programme)
• Flexible hybrid working model
• Work abroad for up to 20 days per year
• Family & friend discount scheme
• 25 days holiday (plus Bank Holidays)
• Very generous parental and family leave
• Pension scheme with a 4.5% matched contribution
• Eyecare scheme
• Life insurance covering up to 4x your annual salary
• Virtual GP provided by HealthHero
• Employee Assistance Program
• Free Mortgage Advice
• Discounted Gym Memberships
• Cycle2Work Scheme